Cultural Differences

Training and Consulting specialist Oakridge has reported a growth in its cross cultural training work and believes many companies, with an international focus, can do better business by developing an informed understanding of other cultures.

The company has recently delivered cross cultural training in Sweden and the US as well as the UK, working with companies such as Astra Zeneca and Galliard Healthcare.

Sue Fu, associate at Oakridge Training and Consulting who specialises in cultural differences said: ”These days many of us deal with companies worldwide but often make the assumption that although we may speak a different language we are all the same.

“This is not the case.  If we go to a country and operate as we would at home it is likely that some very basic mistakes will be made.”

The rapid development of countries like China and India has also fuelled the need for a better understanding of cultural differences amongst British businesses.

“In China far greater importance is placed upon group co-operation and individual modesty compared with the western world where a higher value is placed on self reliance and self promotion,” said Sue.

“Maintaining a harmonious relationship over accomplishing the tasks can be an alien concept to the western world where relationships tend to be less important that getting the work done.

“There is also an avoidance of direct confrontation, open criticism and controversial topics in Chinese culture.

“This can make it quite difficult with Western society’s willingness to confront directly, criticise, discuss controversial topics and press personal opinions about what they consider to be right.”

Remaining silent rather than contradicting someone in a senior position is a sign of respect in India.  It does not mean that they agree with you or that you are right. As a mark of respect Indian workers may say what they think you want to hear, despite the fact it may be impossible to deliver.

Sue went on: “Assertiveness may be seen as being aggressive which will be seen as a sign of disrespect.  This in turn will have a detrimental effect on their morale, understanding, motivation and communication with you.

Within Indian culture, the importance of family should not be overlooked with most Indians allowing family to take precedence over work. I would rather see this linked this piece below.

“Indian people are very hospitable and will invite you to their homes.  They will develop trust with people who show respect to their family.”

Key Learning Points:

• In China, remember that group co-operation is more important than the individual and self promotion
• Maintaining relationships are seen as key in China
• There is also an avoidance of direct confrontation, open criticism and controversial topics in Chinese culture
• In India, the family is still central
• Staying silent even if someone more senior is wrong is seen as a sign of respect
• Watch assertiveness – it can be misconstrued as aggressive and can affect a business relationship