Jennie Johnson MBE, CEO of Kids Allowed
Jennie Johnson was born and until very recently still lived in Salford. She was educated at a Salford Comprehensive and left school at 16.
Having spent most of her time before Kids Allowed in IT, Jennie always had a flair for sales and marketing.
On the birth of her second child and with her first child about to start school, the prospect of returning to a full time career with the lack of quality services available that addressed both the different needs of her school aged child and her nursery aged child, the seed for Kids Allowed was sown.
Kids Allowed was incorporated in May 2003, with a vision to deliver a step change in the provision of highest quality childcare.
Kids Allowed opened its first Centre in September 2005 and now has six centres and more than 360 employees. Kids Allowed offers a range of services under one roof designed to support the complex demands of modern family life.
Jennie / Kids Allowed has won numerous awards. Jennie is often asked to speak at childcare and entrepreneurship events. She has an infectious enthusiasm and passion for childcare and topics related to team development and motivation and is always happy to share her experiences with those considering starting their own business.
In 2016, Jennie Johnson was awarded an MBE in the Queen’s Birthday Honours list in recognition for her services to business.